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Maxism:

A strand of moral philosophy for harmonious human interaction amid a chaotic world, Maxism was created in 2015 by Archao, a hitherto unknown social commentator from Scotland.

It is based on the life and teachings of Maxine Strangebutmagnificentsurnameendingin-icius. Orginally regarded as an iconic East London socialite, Maxine turned her back on the worlds of retail and finance and devoted time to setting out a code of ethics and behaviours inspired by a disparate series of influences including:

- obscure tenets from ancient Aztec civilisation, -Plato's dialogues with Socrates, -the wisdom of Marilyn Monroe, -the words and music of Barry Gibb and the Proclaimers. - the mystical properties of lemons.

The movement was slow to gain popularity due to its strict rules for initial social engagement, which include:

- a seven year spell of eschewing amorous liaisons - spurning potvaliancy in favour of cranberry based beverages, and the sipping of tea - the wearing of large woollen scarves while travelling to first dates, thus necessitating regular removal of fluff from face.

However,it spread like wildfire in the second part of 2015 for reasons which continue to puzzle historians.