User:Cebartowski/Garrison Group

Garrison Group is a marketing consulting firm based in Budapest founded by Paul Garrison in 2003. The company is active throughout Europe including Hungary, Romania, Croatia, Turkey, Russia, Portugal and Spain. Clients include worldwide corporate brands such as Starbucks, Coca-Cola, Ikea, Bayer, Intersport, Raiffeisen or Sanofi Aventis.

Garrison Group’s fundament for marketing consultancy is based on a process called Exponential Marketing, created and developed by Paul Garrison, a marketing guru and former dean of CEU Business School. The methodology of Exponential Marketing consists of interconnected customer value creation activities, which result, as claimed by Garrison Group and its clients, in sustainable top-line business growth. The areas of Exponential Marketing coverage include psychographic segmentation and high value consumer targeting, brand value diagnostics, motivational brand architecture, communication touch points development and internal performance alignment.

Apart from working with corporate brands, Garrison Group was also involved in cooperation with Hungarian government and international charity organization United Way.