User:Cecilia226/Communication chain theory

In 1948, Lasswell proposed the theory of communication chains. Lasswell focused on five different types of analysis: control, content, media, audience and effect, which have their own independent functions: control analysis says and asks who, content analysis asks and says what, media analysis asks and says in which channel, audience analysis asks and says to whom, and finally, effect analysis asks and says what effect there is. The communication chain assumes both that the message is fully transmitted and will not spread without barriers, and that it is a good way to introduce not only the theory of media effects, but all media theories. Rathwell sees propaganda as a form of communication. Propaganda is biased or misleading information that helps or harms a person, a group or an institution by spreading rumours. From the point of view of the communication chain, propaganda is spread in a fully conductive manner, which also means that nothing affects the full understanding of the message. According to Lasswell, any form of communication and propaganda is considered to be transmitted in a linear fashion. This means that the message only has a recognisable effect in the forward direction from the sender to the receiver. People in today's society use Twitter and INS extensively to get information where they can communicate with others and receive information on global news, current affairs, entertainment, sports and more. In today's world, all of this is about easy access and communicating information as quickly as possible, whether it is nonsense information or important information. It's all at our fingertips.