User:Cedepwiki/CEDEP (European Centre for Executive Development)

Logo European Centre for executive Development Centre Européen d'Education Permanente (in French)

The European Centre for Executive Development (CEDEP) is an international, not-for-profit organisation co-located on the INSEAD campus in Fontainebleau, France. A pioneer in collaborative learning and leadership development, CEDEP was described in the Financial Times as “one of the education world’s best kept secrets”. (1)

Founded in 1972, CEDEP operates as an executive club and corporate university for an elite but diverse set of 20? global companies including L’Oreal, Aviva, Renault, Bekaert, Valeo, AXA, GDF Suez, TATA Group and HSBC. It runs over 50 programmes a year, spread over 70 weeks and attended by 1,900+ executives from member companies. They are taught by a network of over 100 top business school faculty and consultants. CEDEP's highly customised programmes provide both a forum for sharing best management practice and act as a catalyst to promote and enhance excellence in management development internationally. The programmes are delivered mainly on CEDEP's purpose-built, residential campus, and also in China, Brazil, Canada and South Korea.

Abbreviation			CEDEP

Established			1969

Type				Executive Club

Region served		Global

Membership			20? international companies

Purpose			To act as a catalyst to promote and enhance excellence in management development internationally? (I put this in) Endowment

Managing Director		Gérard Soyer Academic Director		Jens Meyer

Location			Fontainebleau, France

Website			www.cedep.fr/

Contents

1 History and Mission 1.	1.1 Leadership 2.	1.2 Chronology

2 Location and Campus 2.1 Location 1.1	Life on Campus

3 CEDEP Executive Programmes 1.	3.1 Open Enrollment Programmes 2.	3.2 Company Specific Programmes 3.	3.3 Research and Implementation Services

4 Member Companies 1.2	List of Members 1.3	CEDEP Fellows 1.4	Member Events 1.5	Value for money

5 Ranking

6 Reputation: CEDEP's Uniqueness 1.6	Longevity 1.7	Programme Innovation 1.8	Faculty Excellence 1.9	The Teaching Experience

7 Notable People 1.10	Faculty 1.11	The Board 1.12	Alumni

8 Partners and Alliances

9 See also

10 References

11 External Links

History and Mission

Created over 40 years ago by six pan-European companies as an executive education club, CEDEP was built by and for its members. The initial impetus was led by L'Oréal's Guy Landon head of HR François Dalle, its CEO, whose vision of executive education as a catalyst for change was shared by Antoine Riboud (BSN later merged with Gervais-Danone), Renaud Gillet (the future Rhone-Poulenc Corporation) Antoine Bekaert (Bekaert) and René Dunant (Sandoz). CEDEP was the embodiment of this vision. The objective of the founder members was 'to change attitudes, to acquaint managers with advanced management techniques and to improve human relations' (2). Although CEDEP's membership has since expanded to include industry-leading companies based all over the world, its mission remains unchanged. All member companies share a dedication to learning and implementing best management practices and developing co-operative networks in order to improve tomorrow’s organisations. Leadership CEDEP's evolution was greatly influenced by two, long-serving Directors. In 1971 Salvatore Teresi, known for his “enthusiasm, energy and charisma' and one of CEDEP's founders, became its first Director General (3). Over the next 20 years he oversaw an expansion in membership that resulted in more than 60,000 participants attending CEDEP's programmes. Claude Michaud, Deputy Director, took over in 1991 and led CEDEP for the next 16 years, with a two year gap between 2003-5. His “indelible imprint” on CEDEP included recruiting first class faculty to teach new, innovative programmes and attracting new member companies from Asia, notably Tata Steel.(4) As of January, 2015 Robert Brunck, former CE of CGG Veritas, was President of the Board of CEDEP. Gérard Soyer, former VP of Learning & Education at Alstom University, was Managing Director and Professor Jens Meyer CEDEP's Academic Director. Chronology 1969 : Foundation of CEDEP by six European companies (should we mention the founding companies here again?) 1971: CEDEP building inaugurated (p6) Launch of first General Management Programme (GMP) 1971-79 A.P.Moller, Baring Brothers,Ericsson, Fiat, Renault, Midland Bank (laer HSBC) and Electrabel (later GDF Suez) become members 1979: First Company Specific Programme (CSP)for L'Oréal 1988: Launch of Operational Management Programme (OMP) 1991: First non-European member, Tata Steel 1996: First American member, BMS 2000 Extension of buildings and opening of new restaurant 2006 New GMP launched 2008 Launch of Safety and Leadership Programme 2011 Launch of Mastering Business Excellence (MBE) in Shanghai 2012 Launch of MBE held in Brazil 2013 First Danone Lead Ahead Programme in Seoul, South Korea. 2015 MBE in Montreal, Canada in partnership with HEC Montreal

Location and Campus

Location

CEDEP is co-located on the INSEAD campus, approx 50 kms from Paris. There are fast rail service from Paris and good access to the A6 Motorway to Paris. The historic town of Fontainebleau is a ten minute walk away. The CEDEP Campus

CEDEP's building and facilities were specially designed, with an emphasis on space and circulation to promote an open style of teaching and maximise learning (5). The steel and glass exterior gives natural light on all sides making teaching rooms airy and bright.

The teaching block is constructed on two levels. Plenary sessions take place in one of the four amphitheatres clustered round a central core on the first floor. Their long windows give views of the grounds. Small group sessions are held in the flat rooms, furnished with comfortable chairs and large flat screens. For group work, participants move into one of the eight innovative, brick-walled satellite towers. All amphitheatres and flat rooms are fully equipped with white boards, printers, the latest audio-visual aids and state of the art computer technology. On the ground floor are open areas for relaxation, reading and refreshment. The bar is considered to be a 'fifth amphi'.

The residential block is separate from the teaching areas and looks out onto the forest. Participants can move from their rooms to the teaching areas without stepping outside. The 126 rooms, all with high-speed internet access, are of four star hotel standard. A gym, sauna and jacuzzi are housed in the basement. The grounds include representative works from some of Europe's leading sculptors (6). CEDEP Programmes CEDEP offers two types of programmes: Open Enrollment and Company Specific programmes. All programmes are co-designed, co-created and co-managed by member companies and faculty sourced from CEDEP's global network of leading faculty and consultants. The close cooperation between members and faculty ensures an integrated approach and best solutions for member companies. Many programmes integrate on-line and networked learning, business simulations and real-life project work. Programmes are regularly re-vamped to ensure they remain stimulating and that content is cutting edge. CEDEP’s areas of expertise include: working with top teams on strategy formulation; supporting organisational development and talent management initiatives; developing functional expertise and building leadership and management capability. Open Enrollment programmes. Open to managers from all member companies and constantly evolving to respond to their changing needs, these programmes have a strong focus on developing general management and leadership skills in a global context. The mix of managers operating in different sectors and in different parts of the world enables participants to share learning and experience, and make valuable contacts across member companies. The New CEDEP General Management Programme (GMP) – 'A Journey of Change and Impact'. Newly launched in 2015 it attracted 'x' participants from 'x' nationalities. The programme provides participants with the skills needed to manage and lead change successfully in the fast moving world of international business. Topics and clusters include [exploration of the new worlds and thriving on uncertainty, strategic agility and the new power of the markets, managing complexity through people, diversity management, sustainable sourcing and break through innovation] Achieving Managerial Excellence (AME). A mini-MBA, this programme gives participants a solid overview of general management principles to enable them to thrive in a cross-functional role. It runs in a two-module format each of nine days, with a three month gap in between. The interval gives participants time both to reflect on what they have learned during their sessions, and to try putting the new ideas and working methods into daily practice. The programme begins with the innovative Splash project, and is organised to maximise networking and sharing opportunities. Mastering Business Excellence Programme (MBE). This programme focuses on guiding talented regional managers to fulfil their potential. During the programme they learn to motivate teams, share thinking across regions and develop the tools needed to operate in a global environment. Sessions have taken place in Asia, Canada and South America. Safety and Leadership Programme CEDEP’s innovative new Safety and Leadership programme helps managers from all sectors deal with the many challenges involved in creating a safety culture within organisations, and demonstrates how this can help achieve high performance. Company Specific Programmes (CSPs) Key to these are sharing and transparency. CEDEP does not force fit off-the-shelf content or programme designs into its CSPs, but collaborates closely with members to ensure each programme is finely tailored to meet their management learning needs and current business challenges. Specialised academics and designers work together to develop different content clusters as appropriate. Sessions can be filmed for later internal use by member companies. The network of faculty available to teach on these programmes means CEDEP CSPs can cover all management disciplines in-depth or in breadth, as required. Members may also include their own preferred faculty and speakers on their programmes. CSPs are closely reviewed after each cycle with member representatives to ensure that the content and approach is continually renewed. CSPs can be delivered on the Fontainebleau campus or at any off-campus worldwide location chosen by the member company. Research and implementation services CEDEP offers these services through partnerships with high-profile consultancies that take a pragmatic and actionnable approach. Member Companies Membership is not exclusive and there is no membership fee, simply a minimum flexible commitment to enrolment on programmes. Admission to the consortium is however, co-opted by existing members. Members have a 2-3 year revolving commitment to send a minimum number of participants to CEDEP Open Enrollment Programmes. Over the last four decades CEDEP has attracted over 70 member companies. At any one time there are 20-30 members. Companies find value in the high quality learning and outstanding resources offered by membership and remain committed to CEDEP. This means that management development activities are marked by a strong sense of continuity. Current members have been with CEDEP for an average of 15 years and a third for over 25 years, reflecting their strong belief in the sustainable value of being a CEDEP member (7).

This long-term commitment has enabled CEDEP to help build generations of leaders for member organisations. Participation in CEDEP programmes often provides a key milestone in the executive’s personal development plan and is part of the succession plan of many member companies’ talent management agenda. In turn, participants derive great benefit from immersion in the rich and diverse melting pot of the CEDEP 'club'(8).

List of members

AVIVA (UK) AXA (France Bekaert (Belgium) Brambles (Australia) Bristol-Myers Squib (USA) CGG (France) Crédit Agricole (France) Delta Lloyd (Denmark) FL Smidth (Netherlands) GDF Suez (France) Havas Media (Spain) Honeywell Safety Products (USA) L'Oréal (France) Moet Hennessey (France) Orange (France) Pon Holdings (Netherlands) Renault (France) The SAFE Group (France) Tata Steel (India) Transocean (Swiss/USA) Valeo (France)

Member Events The Advisory Education Committee This meets twice a year and is attended by HR and L&D experts from member companies, CEDEP Management and Faculty. Its objective is to share current business concerns, best practice and news, as well as introduce new topics by inviting outside speakers and leaders. This allows members both to connect to CEDEP and its faculty and to develop relations and network with fellow member companies. The Committee also explores future actions and discusses programmes and company needs.

Design Week This annual two day workshop brings together CEDEP members, key faculty and external contributors in order to brainstorm the design of the next generation of programmes.

Content Labs These take place once a year and bring together CEDEP’s member companies and faculty to cover three current and topical themes. Participants are assigned work groups to cover the topics from different angles. Themes are then summarised and developed further to produce content for CEDEP programmes.

Value for Money Minimal marketing expenses and overheads, and its not-for-profit status allows CEDEP to offer members the best value in the marketplace for high quality executive education. Ranking Cedep's heritage sets it apart from other Executive Education providers, making direct comparison with any other organisation difficult. Reputation: CEDEP's uniqueness CEDEP's partnership model means it exists solely to serve the educational needs of its member companies. This raison d'etre has given CEDEP a reputation for uniqueness among its members that rests on several pillars key to the relationship: Longevity The longevity of the relationship between CEDEP and many of its members means that its programmes have played a decisive role in training their managers throughout the world over several generations. Speaking of L'Oréal's 30 year relationship with Cedep, its Executive VP of Human Resources observed that through it: “We have been able to shape the development of our key asset - management - in close collaboration with a world-class faculty in a way that would not have been possible at a conventional, even first-class, business school.”

Programme innovation

Cedep's approach to programme design lends itself to constant innovation in its offerings. Members are fully integrated into the whole process; ideas for new modules often come from their needs. The flexibility, responsiveness, and close cooperation during the subsequent design, delivery, and post programme follow up result in an innovative and meaningful learning experience.

Faculty Excellence and Diversity CEDEP is also unique in that it not restricted to a permanent corps of faculty, but has the freedom to access to leading professors and consultants from top business schools such as INSEAD, Harvard, Wharton, Yale, Carnegie Mellon and from around the world. CEDEP has privileged access to INSEAD faculty, some of whom have taught on CEDEP programmes over decades. Key educators are selected from this global network based on their specific expertise and members’ needs, to co-design and develop CEDEP's portfolio of programmes. Participants benefit not just from their business know how, but also from the insights they have gained through years of working with top global companies, governments and other public and private organisations. The CEDEP Fellows Professors who teach regularly on Open and Company Specific programmes are invited to become CEDEP Fellows. A unique institution, the Fellows play a crucial role in maintaining and developing long term business relationships with member companies. They ensure programme consistency and coherence, and devote time to understanding their history, culture, business and stakeholders. By shadowing corporate managers they use an outsider’s eye to help analyse a company’s competitive problems, and then feed valuable information into the design of new programmes. [NAMES?] The Academic Committee This is a hand picked/elite? group of international faculty who meet regularly to challenge and innovate current pedagogical methods, to benchmark and understand what other institutions are doing to ensure that programmes are cutting edge. The Committee identifies and suggests new practices that can then be tested at CEDEP and used to renew its approach to learning processes. The Committee also identifies new talent and content. These are then further researched before being adopted as leading themes for the CEDEP Design week and Content Labs. [NAMES?] The Teaching experience The physical layout of the teaching area has been designed to offer participants a unique learning experience. The flat rooms can be rearranged and the tables broken into patterns according to purpose and the number of participants. This flexible layout encourages a more dynamic, interactive form of teaching, since faculty are not constrained to stay at the front of the class.

The same emphasis on informality applies to the eight innovative, brick-walled satellite towers. Each round booth has a table and chairs for up to six people, with individual technological equipment plus a 50” flat screen to facilitate discussion. Faculty can tour unobtrusively outside the break out towers to listen in to discussions and choose opportune moments to intervene.

The Splash project

The Splash project introduces the AME programme and provides another unique learning experience. Principally it involves construction and renovation projects for hospices, children’s homes and charities. The newly arrived participants are put under pressure to complete a construction or renovation project that will make a real difference to a charity or community, against the clock.

The project is sketched out during the first evening of the programme and the next day participants set to work, off-campus and in all weathers, to complete their mission. The ‘customers’ arrive at 5.00 pm to use the newly completed play space or facilities.

Notable People Faculty

Yves Doz François Dupuy Paul Evans Dominique Jacquet Jens Meyer Deigan Morris Guido Verswijvel Luk Van Wassenhove Also: Loïc Sadoulet Sam Abadir Christophe Gillet Michael Shiel Niall Lothian Charles Waldman Steve Chick Patrick Lybaert Jules Goddard Massimo Massa Frank Azimont Thomas Hellwig Federico Sabria Theo Compernolle

The Board

CEDEP's belief in co-governance is reflected in the composition of its Board. Honorary President and Director: François Vachey, Former EVP, L'Oréal President: Robert Brunck, Former Chairman, CGG Veritas Vice President: Jérôme Tixier, Executive VP Human resources, L'Oréal Treasurer: Chris Evans, Former UK HR Director, Royal & Sun Alliance Insurance plc Assistant Treasurer: Gérard Mura, CEO SAFE

Directors: Jérôme Stoll (Renault) TV Narendran (Tata Steel) Michel Boulain (Valeo) Jean Veillon (Solving Efeso)

Permanent Guests: Gérard Soyer (MD), Prof. Jens Meyer (Academic Director), Stephane Houot (CFO, CEDEP)

Alumni Web page being re-done Partners and Alliances Unlimited Catalogue Access (UCA) Agreement with Harvard Business Publishing. This gives CEDEP different benefits and rights, including the use of case studies for its programmes, discounts on books and access to Harvard Manage Mentor, an online business directory designed to enhance understanding of management concepts.

HEC Montréal?

See Also 'CEDEP – 40 years of Adding Value' published 2012, Centre Européen d'Education Permanente, Fontanebleau, France. 'INSEAD, From Intuition to Institution', Jean-Louis Barsoux, Macmillan Business, 2000. 'Big Business shows Community Spirit', Della Bradshaw. Financial Times, May 2nd, 2012 'Spécial Management', Les Echos, October 11th, 2012 References (to be added) External Links 		CEDEP official website: http://www.cedep.fr