User:CeliaRong14526/sandbox

What is social media campaign
Social media campaigns are a way to advertise a product or company brand using a social networking platform. They advertise or promote some promotional videos on social platforms. The main purpose is to strengthen and assist business objectives. These social media campaign includes videos and pictures, sponsorship and celebrity. Through the campaigns and the promotion has been greatly improved. Social media campaigns take up role in promotion and marketing. The main social media platform are Facebook, Instagram, twitter, YouTube and LinkedIn. 70% of companies invest in YouTube, and 85% of marketers are invested in LinkedIn

how to create a social media campaign
Set social media campaign goals because each company's social media activities are based on goals. The general goal is to drive sales, increase brand engagement and visibility, understand customer needs and expand customer base. Choose the social media platform and design campaigns depend on variety of target audiences. Then to set and plan activities according to different goals, such as putting some photos and making movies on different topics and background stories, interacting with online audiences, adding some background to different official homepages, and increasing brand awareness with sponsorship or celebrity effects.

Red Bull
Red Bull's social media campaigns are mainly in sports activities and sponsorship. The great success on YouTube has given them 6.4 million subscribers. One of the most popular works is Felix Baumgartner's free fall in space. The video exceeded 42.5 million plays. Red Bull also has great influence and followers on Twitter and instagram. By giving each experience a film and adding a story background. Red Bull does not sell the product directly, but instead promotes the brand through these. Various sports events are offered on Twitter to cater to different groups of audiences. Three different channels RedBullesports redbullTV and red bull racing. They respond to some fan messages and regularly reward and interact with fans. Red Bull understands audiences and expands its customer base through social media activities.

Electrical Festival style
This social media event was launched by Urban Decay on Pinterest. This event allows participants to propose and choose the best makeup at the festival. Urban decay also offers free tickets for participants. This kind of activity enhances the loyalty of customers' brands and builds brand dependence.

WWF endangered emoji
In 2016, WWF promoted the slogans of animals on Twitter, raised funds for protecting animals through emojis, and made people pay more attention to these animals.

coca cola campaign
There are 5,241 Coca-Cola uploaded videos on YouTube, with the main goal being the Millennials of Coca-Cola. A video called taste the feeling festival describes the diversity of American culture and the celebration of young people for the millennium. These videos using young elements are receiving much attention. The audience finds emotional connections from different background stories. Putting some photos and promotional ads on Twitter regularly, Coca-Cola has already sent a lot of tweets. Twitter's free promotion platform has greatly reduced the cost of publicity. Realize brand localization on Facebook and promote products and drive product sales with local celebrities.

KLM's "happy to help"
KLM, an airline operated by the Netherlands, uses Twitter to conduct complaints supervision at the airport. Happy to help is an activity that helps passengers complain and get a solution. Help passengers retrieve their lost passports and flight schedule controls in a timely manner through passenger feedback on Twitter. The event featured 36 million impressions on Twitter.