User:Chach1967

Dr Choon Yean Chai holds a PhD in Marketing (NZ), an MBA in E-Commerce (AUS) and a BSc (Hons) in Marketing (USA). He has over 25 years of management, sales and marketing experience (B2B, B2C) in the publishing, hospitality, medical, automotive, manufacturing, business consulting and financial investment sectors in New Zealand and abroad. Positions held include International Sales and Marketing Director, General Manager, Managing Partner (Founding Director), Managing Editor, and Investment Consultant. He has proven track records in new business development, project launch and implementation. He has been established a Microsoft business solutions consulting firm and co-founded an MBA Alumni Association for his alma mater.

Dr Chai is the founder and researcher of Asian Migration and Marketing Group in New Zealand. His expertise and research interests include Asian marketing, cross-cultural marketing, services marketing, customer loyalty and CRM. Current research focuses primarily on relationship marketing in the service sector; exploring how culture value influences the theory and practice of marketing in services; and examining the impact of culture orientation on global consumer behaviour. His research has been published in top-tier journals, such as the Journal of Marketing Management, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, among others, and the proceedings of ACR, AMS, BAM, KAMS, and IIML conferences.

Dr Chai is a reviewer for the European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, and scholarship reviewer for the National Society of Collegiate Scholars (USA). He has served as managing editor of edited collections of "Sales Promotion Techniques: Best Practice from Asia and Europe" and "A Handbook of Confucian/Chopsticks Marketing".