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Aric Rindfleisch.

Aric Rindfleisch is the Associate Dean for Research & PhD Programs and Professor of Marketing at the University of Wisconsin-Madison.

Currently Aric teaches a New Product Development course to the MBA students of the Wisconsin School of Business. Apart from this he also teaches Marketing Strategy to the School of Business students. Apart from this he also teaches courses every year at the Korea University in South Korea.

Aric is also involved in different capacity at journals relating to marketing, New Product Development and Supply Chain Managements. Some of the journals that he is involved is are

- International Journal of Research in Marketing – Area Editor

- Journal of Supply Chain Management – Associate Editor

- Journal of Marketing – Member of editorial review board

- Journal of Marketing Research - Member of editorial review board

- Journal of Consumer Research - Member of editorial review board

- Journal of Academy of Marketing Science - Member of editorial review board

- Journal of international Marketing - Member of editorial review board.

His research focusing on different areas such as consumption values, New Product Development has been published in various journals such as Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology etc.

His academic experience involves teaching at the University of Arizona, Tilburg Universiy, Korea University. He has worked for J. Walter Thompson-Japan, Milward Brown, and also served in the US Army.

Eric’s Family includes his wife Anna, and two sons Jason and Justin.

Some of Eric’s Publications are

oRindfleisch, Aric, James E. Burroughs, and Nancy Wong (2009), "The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection," Journal of Consumer Research, 35 (June), forthcoming.

oRindfleisch, Aric, Alan J. Malter, Shankar Ganesan, and Christine Moorman (2008), "Cross-Sectional Versus Longitudinal Research: Concepts, Findings, and Guidelines," Journal of Marketing Research, 45 (June), 261-279.

oMani, Sudha, Kersi D. Antia, and Aric Rindfleisch (2007), "Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Portfolios," Strategic Management Journal, 28 (August), 857-866. oLuo, Xueming, Aric Rindfleisch, and David K. Tse (2007), "Working with Rivals: The Impact of Competitor Alliances on Financial Performance," Journal of Marketing Research, 43 (February), 73-83.

oThompson, Craig J., Aric Rindfleisch, and Zeynep Arsel (2006), "Emotional Branding and the Strategic Value of the Döppelganger Brand Image," Journal of Marketing, 70 (January), 50-64. oShrum, L. J., James E. Burroughs, and Aric Rindfleisch (2005), "Television’s Cultivation of Material Values," Journal of Consumer Research, 32 (December), 473-479.

oGanesan, Shankar, Alan J. Malter, and Aric Rindfleisch (2005), "Does Distance Still Matter? The Role of Geographic Proximity in New Product Development, " Journal of Marketing, 69 (October), 44-60.

oRindfleisch, Aric and James E. Burroughs (2004), "Terrifying Thoughts, Terrible Materialism? Contemplations on a Terror Management Account of Materialism and Consumer Behavior," Journal of Consumer Psychology, 14 (3), 219-224.

oRindfleisch, Aric and Christine Moorman (2003), "Interfirm Cooperation and Customer Orientation," Journal of Marketing Research, 40 (November), 421-436.

oWong, Nancy, Aric Rindfleisch, and James E. Burroughs (2003), "Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale," Journal of Consumer Research, 30 (June), 72-91.

oBurroughs, James E. and Aric Rindfleisch (2002), "Materialism and Well-Being: A Conflicting Values Perspective," Journal of Consumer Research, 29 (December), 348-370.

oRindfleisch, Aric and Christine Moorman (2001), "The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective," Journal of Marketing, 65 (April), 1-18.

oRindfleisch, Aric (2000), "Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances," Marketing Letters, 11 (February), 81-95.

oRindfleisch, Aric and David X. Crockett (1999), "Cigarette Smoking and Perceived Risk: A Multidimensional Investigation," Journal of Public Policy & Marketing, 18 (Fall), 159-171.

oRindfleisch, Aric and J. Jeffrey Inman (1998), "Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?" Marketing Letters, 9 (February), 5-19.

oRindfleisch, Aric and Jan B. Heide (1997), "Transaction Cost Analysis: Past, Present, and Future Applications," Journal of Marketing, 61 (October), 30-54.

oRindfleisch, Aric, James E. Burroughs, and Frank Denton (1997), "Family Structure, Materialism, and Compulsive Consumption," Journal of Consumer Research, 23 (March), 312-325. oRindfleisch, Aric (1996), "Marketing as Warfare: Reassessing a Dominant Metaphor," Business Horizons, 39 (September-October), 3-10