User:ChandraWms

Repurposing Original run repurposing began in 1999 introducing the first major change to practices in distribution after the industry became accustomed to cable. "Repurposing" defined, is a practice in which content providers constructed deals that enabled a series to earn increased revenue during its original cycle by either airing several times on the broadcast network licensing the series (more than a usual rerun) or by airing simultaneously on a cable network. Lotz, Amanda D. (2007) "The Television Will Be Revolutionized." New York, NY: New York University Press. p.124