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SIFA Group is an Australian entertainment company specialising in training, booking, and touring DJs around Australia and the world. The group consists of three sub-companies; SIFA Academy, SIFA Events, and SIFA Touring. The company was founded by Tyson Nyles in January, 2000 operating under "SIFA Promotions". The company promoted and supplied DJs for underage club nights in Adelaide. Originally consisting of only 8 DJs, the company has since expanded to over 20 competent DJs.

SIFA Events is Australia’s premier DJ talent agency. SIFA promotes the best DJ talent Australia has to offer. SIFA Events brings the simplicity and ease of the latest technology to provide clients with a simple yet brilliant method to book talent for their venues. DJs at SIFA Events are renowned nation-wide and have been carefully assessed to provide the best of what each genre has to offer, and will ensure to create the most immersive and engaging experience for your patrons.

SIFA Academy
In 2016 the company launched the SIFA Academy, a new venture training DJs with more then just technical skills by taking into consideration the customer service role a DJ is also responsible for. The company took on 16 DJs through the first induction, complimenting the Founding 8 SIFA DJs. This client focussed education and induction program involved rigorous training and up-skilling as well as a full content day. Through this process each SIFA DJ finished with a full electronic press kit complete with a biography, high resolution press photography, edited video interview, and placement on the industry defining www.sifaeventsgroup.com. In October 2016 the company filed an application with ASQA (the regulatory body for RTOs in Australia) for certification recognition. This would be an industry first in the entertainment industry, with the creation of a Certificate III in Disk Jockey Entertainment.

COKORA Booking System
SIFA Events launched their industry standard website in October 2016. SIFA created the COKORA administration system to streamline the business activities such as booking and accounts. This was a revolution in the entertainment business, allowing customers to book their DJ in real time. This system was based on a live review process that encouraged customers to rate their DJs, and allowed prospective consumers to learn about their DJ before committing.

Touring

In 2014 the company launched SIFA Touring, and completed a successful tour around Australia with Dancehall superstar Sean Paul with support from Miss Mya.