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Food marketing

Misleading nutritional information[edit]
In order to persuade consumers to buy food products, organisations may present misleading nutritional information on its food products (Schermel, Emrich, Arcand, Wong & L'abbé, 2013). It has become more prevalent that food organisations are not entirely transparent in regard to what is contained in its food products. For example, saturated fats, sodium and added sugars (Harris, LoDolce & Schwartz, 2015). Wording such as "less sugar", "fat free" and "all natural" lead consumers to believe that the foods they are consuming are healthy (Nikolova & Inman, 2015). Sacks et al. (2015) discusses that in order to prevent misleading food advertising, governments should implement policies regarding the placement of verified nutritional values on food packaging.

Alcohol advertising

Among adolescents[edit]
Peter Anderson and his colleagues performed longitudinal studies and concluded that "alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol." Elizabeth D. Waiters, Andrew J. Treno, and Joel W. Grube's discussions with a sample of youth, ages 9–15, support this claim. They found that these youth saw the purpose of beer commercials is to urge people to buy the product based on not only its quality, but also on "its relationship to sexual attractiveness." They see the "attractive young adults drink beer to personally rewarding ends" and the "youth-oriented music" and are influenced to drink alcohol.

Food photography

Food photography is a still life photography genre used to create attractive still life photographs of food. It is a specialization of commercial photography, the products of which are used in advertisements, magazines, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants.

In advertising, food photography is often – and sometimes controversially – used to exaggerate the attractiveness or size of the advertised food, notably fast food.