User:Cheibra/Search Engine Marketing Economics

Search Engine Marketing Economics is the study of production, distribution and transfer of wealth in relation to semonics.

History
Search Engine Marketing Economics is a relatively new phenomenon based on the marketing of search engines such as Google and Yahoo rather than on the search engines themselves. While the business model of search engines is based on their advertising revenue, the economics is based on the study of how that revenue is generated and the benefits of the process.

Semnomics
The idea behind SEMnomics involves using the economics of saving time and money when doing search engine marketing of any type. The idea that any small blog can become a blue chip company.

It involves the study of whether or not a Facebook, Twitter or LinkedIn profile affects your company and how effective they really are. It also outlines whether or not the pay per click value of a certain blog aids your return on investment.

Marketing the Economics of Search Engines
SEM economists try and predict where the search economy is going. Their aim is to balance the interests of users, advertisers, and the search engine itself, as well as key areas of economics of sponsored search, and trying to predict where the market is going. .

Through search engine marketing, economists are now able to realise that many factors play a part in revenue for websites including keywords, cost per conversion, and the value per click of specific websites.

Economists have also discovered the downsides to SEM, the most notable being information reduction; that ranking search results creates a perception of relevance.