User:Chemofwaterstudent28/Mass Communication

Article body
(to be included in the Mass Communication Theories Section)

As a result of the Magic Bullet Model/Hypodermic Needle Model's controversial nature, Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet proposed the Limited Effects Model. The Limited Effects Model largely emphasizes the media's incapacity to drastically alter previously established beliefs. This theory operates under the assumption people oftentimes consume media that supports their own beliefs. Therefore, this interaction with media realistically only strengthens their subscription to their own beliefs. In contrast to the ideas of their contemporaries, Lazarsfeld, Berelson, and Gaudet then shifted their focus to investigate the role of a person's social network in the formation of his/her beliefs.