User:Chenanna/sandbox

Pay-Per-Click (PPC)
PPC, short for pay-per-click, stands as an online marketing strategy wherein advertisers compensate for each click on their advertisements. Commonly affiliated with search engines such as Google Ads, advertisers engage in keyword bidding to ensure their ads feature prominently in search results. Crafting campaigns tailored to specific demographics, interests, and geographical locations, advertisers set maximum bids for their targeted keywords. Moreover, PPC extends its reach to encompass social media platforms like Facebook and Instagram, alongside display advertising across various websites.

The advantages of PPC:

PPC advertisers bid on keywords to boost their ad visibility in search results. By creating campaigns tailored to demographics, interests, and locations, advertisers set maximum bids for their chosen keywords. Additionally, PPC spans across social media platforms such as Facebook and Instagram, as well as display ads on diverse channels, encompassing:
 * 1) Swift Results: PPC facilitates rapid traffic generation to websites.
 * 2) Targeted Audience Reach: Advertisers can precisely target their desired market, segmented by demographics, interests, income, and more.
 * 3) Measurable Metrics: Unlike conventional marketing, PPC furnishes precise, measurable campaign data.
 * 4) Cost-Effectiveness: Advertisers only incur costs when users click on their ads, potentially rendering PPC a more economical marketing option.
 * 5) Brand Exposure Opportunities: Even if internet users do not click on the ads, PPC placements enable businesses to enhance brand awareness by showcasing their ads in chosen locations.


 * 1) Search engines such as Google and Bing
 * 2) Social media platforms like Facebook and Instagram
 * 3) Website banners YouTube video placements
 * 4) Online marketplaces such as Amazon
 * 5) Websites targeted audience visits and sites associated with google