User:Chengyan Liu/sandbox

Drip marketing
The term "Drip Marketing" refers to a marketing activity which keeps in touch with or contacts with potential customers repeatedly, but in the ways do not disturb them. Normally, pre-written messages would be sent to potential customers by email, e-book, direct mails and social media. For example, Mr. A has registered a newsletter. After receiving the subscription information from Mr. A, company will send the first welcome letter, and then send the exclusive offer of the new reader after three days. Then the latest news will be sent after another three days. If it is implemented properly, drip marketing could be helpful to convert more potential customers. A successful drip marketing involves carefully planning and passing your information to customers through a series of communication channels to refresh their better impressions of companies. When the potential customers are out of the initial stages of the sales cycle, drip marketing ensures that these potential customers could become real customers.

Advantages
Solidifying is an important role in drip marketing, which means that the company's name and product information could be placed in the customer's mind by drip marketing. In addition, it can also cultivate customer groups. Their trust in the company could be established by informing potential customers about the products and industry information. Drip marketing needs to be carefully planned to achieve maximum effectiveness. A basic theme must be decided for the marketing campaign. It will be counterproductive to repeat the boring information without any purpose. Even if the theme is the same, drip marketing also requires the transmission of information through different channels and methods. There is another advantage of drip marketing, in such a highly informative world, the cost is relatively lower than labour. Drip marketing is an ideal way for long-term sales of high-value products, especially those that do not have frequent purchase cycles. Such as mortgage companies, commercial real estate agents and health & life insurance companies are very typical examples. Also, those products that are not frequently purchased by IT vendors are also big objectives of drip marketing.

Software Support
Drip marketing has a considerable level of automation. A series of tools could help to start drip marketing activities. Besides, specialised service companies also could be helpful. Many drip marketing products will be different for the industry distinction. In addition, they are also different in the ways of implementation. So before using or buying, you must fully understand what the product can actually do. The most basic drip marketing products are the automatic email reply tools. Their function is simply to reply to the mail, but even so, these tools are very different. Some products create and accumulate a prospect database while sending an email, and some collect information about the viewer who visits the company's website. Most of these programs send a series of messages for a period(such as weeks or months) after the first customer's consultation. In fact, the software automatically launches drip marketing campaigns for target potential customers. The more advanced softwares allow you to modify the wide range of content, and based on the assessment of the contact to adjust the follow-up time. Moreover, some even automatically generate real-time quotes in email. In addition, there are number of companies dedicated to this service. They can help you to create information and analyze your potential customers, then provide pre-prepared and customized information. Only the overall framework need to be provided, they will complete other details of the work. There are several representative providers of email marketing as listed:

•GetResponse •Mailchimp •Aweber •ActiveCampaign •Mautic •GetDrip