User:Chenyu Bao/sandbox

Cross Border Online Payment
Because of a large number of user all around the world, Alipay could support for cross border online payment. This function enables Alipay users to make purchases on merchants’ websites and in in merchants’ Apps with Alipay. During the purchases, Alipay is able to deduct the amount of payment from the users’ Alipay account in CNY and set the payment to the merchants in different foreign currencies as the website or App shows.

This function is beneficial for foreign merchants to attract Alipay users, more specifically, attract Chinese customers in China. It enables Chinese customers to consume using CNY but in other countries. For instance, Alipay users can use Alipay while shopping in Selfridges. From 26 September to 10 October in 2016, Selfridges also cooperated with Alipay, and set a £5,000 award for consumers that spending money at Selfridges with Alipay. It has been reported that, Alipay is helping London cash in during peak tourism seasons including China’s National Day. To welcome the Chinese Golden Week, a growing list of UK stores, such as The Body Shop, have implemented Alipay, which makes it easier for consumers to spend their money abroad. Traditional department stores including Harrods and Selfridges are now connecting tighter than before with digital marketing.

Overview of Interactive Marketing
In the interactive marketing, one of the two sides are the consumer and the other is enterprise. To meet the interest of each other is considered as the essence of marketing. This two sides can only be combined by grasping the common interests of both consumers and enterprises and also finding out the unique and ingenious communication mechanism.

Interactive
Interactive marketing mainly emphasizes the interaction between business and customers. Normally, the first procedure of a conventional interaction is pre-planning, and then there would be a guide to one specific scene or topic by the company that is using interactive marketing strategy. After the guidance, internet users might participate in the interactive activity.

Interaction is the key to the development of interactive marketing. During the corporate marketing promotion, more information should be integrated into the content that is mostly interested by the target audience. Replying to fans seriously, feeling the ideas from fans diligently, affective commitment will be aroused between the two sides of the interactive marketing.

It's like a conversation between friends, and for a long time, it will produce a subtle emotional connection, not a benefit. Media marketing such as the official website, corporate microblogging and WeChat public platform can be called Pan-media marketing.

Public Opinion
The replies from the internet users indirectly or directly have whether the positive or negative evaluation is one of the main features of interactive marketing. Within this interaction, the role of the leader of public opinion should be highlighted as one of the most important positions. Haitao Du, one of the most popular hosts in China, said that as long as famous bloggers forward a product, it will out of stock in minutes. This is a good example that indicates the importance of public opinion for the market.