User:China broadcast/sandbox

A COMPLETE CONCEPT

INNO PASTA is all about the joy of living and eating well. Because fast food has a reputation of being a rushed meal, it became necessary to innovate and to offer to healthy food lovers, a range of wholesome fresh pasta dishes, with lots of flavours served with a smile.

INNOVATIVE AND ORIGINAL

- INNO PASTA is a high quality fresh pasta fast food concept, to take away or eat in-store. - A theatrical cooking process : nourishing dishes prepared in few minutes in front of the customer, to take away, or to eat on-site in the restaurant. - A practical and fun process for the customer : Pasta are topped with original sauces and served in insulating “cups”, which maintains heat for more than 20 minutes.

URBAN & STRONG

- Pricing is a major asset : Affordable to all. Starting at 40 CNY for a cup of pasta and a drink - Multiple target segments : high schools pupils, university students, office workers or families, all wishing a change from the traditional fast food offering of a sandwich or a burger. Across all age groups pasta is an all-time favourite dish. - The variety and the regular renewal of our menu attract a variety of different customer profiles at any time of the day, throughout the year.

PRODUCTS THAT MAKE THE DIFFERENCE

QUALITY PRODUCTS

Our Fresh pasta is manufactured by exclusive suppliers, using flour, water, hard durum wheat flour and fresh eggs. Our sauces are colourful and packed full of flavour made from original recipes. Traceability and environmentally respectful products are other key elements to a healthy, balanced diet – all of which can be found at INNO PASTA.

NUTRITIONALLY BALANCED MEALS

Thanks to the variety that is on offer at INNO PASTA, a meal of fresh pasta, with a tasty sauce provides a delicious, healthy, wholesome and balanced choice. Pasta is so simple: it is only wheat and water, but not the same wheat as in refined white bread, it’s wheat as in “Durum Semolina” or Durum Wheat, a very different type of wheat to the so-called ‘white carbs’ that mainly come from refined flour or from sugar. INNO PASTAS are designed by the number one pasta expert in the world, a famous name with more than 100 years experience, consistent in performance, unsurpassed in taste and texture. When perfectly cooked “al dente” - this term describes the characteristic of pasta being firm, yet tender, with a wholesome texture and satisfying taste - pasta is an excellent source of complex carbohydrates. It therefore presents a low glycemic index: this means that, unlike glucose, the energy is not delivered all at once, but is provided in a slow regular release, providing longer lasting energy. Pasta is very low in sodium and is cholesterol-free When topped with lots of vegetables and some protein, pasta dishes create well-balanced meals that keep your blood sugar levels stable.�

STRONG IDENTITY

INNO PASTA has built itself through its name, its logo, its colours and its design, all visually consistent to guarantee immediate recognition...