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Shameless Idealists is a video series, on TV, the web and in schools, produced by Kensington Communications in association with Free the Children, that features interviews with the celebrities from We Day who are creating positive social change. Featured on Shameless Idealists for 2012 are Richard Branson and his daughter, Holly, Magic Johnson, Nelly Furtado, Rick Hansen, Roméo Dallaire and former child soldier, Michel Chikwanine. Craig Kielburger, co-founder of Free the Children, is the host of the series.

Initial Series
In October 2010, Kielburger’s Shameless Idealists came to Canada’s CTV channel. Craig Kielburger hosted candid discussions with the world's most intriguing optimists and idealists. The half-hour programs included an audience of 1200 high school students and launched with seven idealists Al Gore, Betty Williams, Cherie Blair, Jacob Hoggard, Jesse Jackson, K'naan and Martin Sheen.

Broadcasts

 * CTV
 * MTV2 Canada