User:Chris Arthur

WBB to WVVA/CW
WVVA has been an NBC affiliate for many years. WVVA has been around for over 50 years and has been very successful. Not only have they been NBC but they adopted The WB in the late 90s or early 2000s. They registered it as WBB- (W)est Virginia The W(B) Programing and (B)roadcasting. WBB's branding name was West Virginia's The WB 18. People watched WBB for WB programing, not news. WVVA Never gave thought to a newscast. In 2005 WVVA was branded as News Channel 6. In that spring they change the graphics and enhanced them. In 2006 it's branding changed to NBC 6. That September The WB TV and The UPN(there was no UPN in the area) joined and becane The CW TV Network. At this point there was a conflict arose. WVVA could no longer carry WBB as a CW channel. In November it was decided that they would register WBB as an un-affiliated CW channel, and WBB was no longer the call letters of the local CW. In April 2007 studies showed that teens were driven to The CW. WVVA thought it would be good to expose news to a younger audience. WVVA decided that it would be a good idea to claim and brand it before WOAY or WVNS tries to get it. In late April WVVA registered The CW on channel 18 as WVVA's. They thought of possible call letters. Here were the possibilities.

WVCW- (W)est (V)irginia's The(C)(W)

TVCW- (T)wo (V)irginia's The (C)(W)

WCB- (W)est Virginia's The (C)W Programing and (B)roadcasting

CBLF- The (C)W (B)(l)ue(f)ield

None of those would work. The decided to use WVVA- NBC 6's call letters.

(W)est (V)irginia and (V)irgini(a)

By May 2007, WVVA CW was set up. It was branded as The Two Virginia's CW and it's slogan was "Making a Difference.It was a success! In mid-May WVVA CW urged high schools to compete in making a don't drink and drive commercial. Several shools competed. It was said to be, "fun." On Monday June 4, 2007 at 10:00 P.M., News @ 10 on The Two Virginia's CW went on air. News @ 10 is anchored by Erica Greenway and with weather Meteorologist Corey Henderson.