User:Chrismanworks

"Brandementaries" applies to videos or other motion-created media that deliver information that drives at the emotion of a brand. Common terms used to describe them include brand documentary, video documentary, documercial. and others. However, the essence of a "documentary" is more of a journalistic, non-marketing focused presentation. There are ties to the brand in terms of the emotion elicited from the viewer; this makes them less about the provider of the information and more about the user or entity that is presented. A brandementary presents the feeling that comes from the user using the brand.