User:Christinebrett/sandbox

Minimum Viable Brand (MVB) is an approach to branding with just enough brand essentials to launch a company and to set the foundation for future evolutions of the brand. It is "comprised of the core elements of a brand that are necessary to ensure internal focus and alignment as well as external relevance and differentiation". Minimum Viable Brand was coined from the term Minimum Viable Product (MVP), made popular by Eric Reis in his book The Lean Startup.