User:Christopher Sabater castro/sandbox

Business ventures and endorsements Levine playing the First Act 222 Guitar, which he helped design

In October 2008, Levine collaborated with First Act to create the First Act 222 Guitar, which was fashioned to his specifications. The guitar was made available for purchase at Target retail stores.[82] Two years later, he launched his own fashion line, entitled "222", at the Project Trade Show in Las Vegas. The collection is a minimalistic line of jeans, basic T-shirts and leather jackets, a style he described as "simple and pure and durable". The venture was organized in partnership with his father, Fred Levine (who operates a chain of specialty boutiques), and his cousin, Sami Cooper.[83][84]

In June 2011, Levine took part in an educational campaign to raise awareness of Attention Deficit Hyperactivity Disorder. The project, titled "Own It", was created by Shire and organized in collaboration with the Attention Deficit Disorder Association (ADDA), Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD). The project targets people who were previously diagnosed with the disorder, focusing on how it may continue into adulthood. Levine, who himself was diagnosed with it as a teenager, said, "This campaign is important to me because it can help young adults and adults realize that there's a chance they may still have ADHD if they had it as a kid".[85][86] In connection to this, he wrote an article in ADDitude Magazine about his personal experience with it.[87]

In 2013, Levine collaborated with ID Perfumes to create his debut eponymous scent.[88] The line was launched at the Premiere Fragrance Installation in Los Angeles in February 2013.[89] The fragrance range, consisting of scents for both for men and women, is sold through Macy's department stores in microphone-shaped bottles. Speaking at its launch, Levine said: "The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great"[90][91] The fragrance garnered media attention for contradicting his tweet the previous year, in which he said that he wanted to "put an official ban on celebrity fragrances. Punishable by death from this point forward".[92]

In 2013, it was announced that Levine would be entering a partnership with Sears Holdings to launch a multi-department lifestyle brand to develop apparel and accessories collections.[93] The company, which owns Kmart and ShopYourWay, a shopping social platform, also included rapper Nicki Minaj in the same contract. The menswear collection was launched on October 1 that year and conducts business via 500 Kmart stores across the US, as well as online.[94] In an official statement, Levine said: "Partnering with ShopYourWay to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection".[95] In an interview with People, he commented further, "it was cool that they really promoted creative control. I like to be involved with process rather than just phoning it in".[96] 222 Records

Levine founded his own record label, 222 Records, in February 2012. He stated that he was inspired to start the label to sign on Rozzi Crane, an USC music student he discovered through a mutual friend.[97] She became the first singer signed on to the label, followed by Glee actor Matthew Morrison, Mexican artist Diego Boneta and The Voice season 2 contestant and part of Team Adam, the singer Tony Lucca. It was reported that he was negotiating further with potential distributors, as well as organizing staff, to operate as a full-fledged record company with departments such as marketing, radio and publicity.[98][99]