User:Chuqian Ye/sandbox

chuqian Ye Comm106I prof, Lilly Irani 11/06/2014

How WeChat success
WeChat is innovates by Tencent, which has not only combined the features of Instagram, Skype and WhatsApp,    but also introduced new innovative mechanisms such as hold to talk. It can communicating with friends by leaving short voice messages and has the ability to connect with new people by shaking their phone or scanning your surrounding for users. It has about 300 million users, and it is the most popular social network for millions of Chinese users.the succeed of Wechat based on :

"Everyone is using WeChat, so marketers are wondering how can they use it in their communications," said Sophia Ong, the executive at WeChat's parent company, Tencent, who helps marketers navigate the internet giant's myriad platforms. "They know it's very influential, everyone is using and sharing it. And slowly some brands are coming out with official WeChat accounts."There are mass number of user belong Wechat since it is developed from the old form Tencent QQ, and it is the mainstream social network service for the Chinese. People will use this service as their friend are on it, as more people use it, its value is increasing.
 *  The network effect

Wechat is a social tool essentially, but it breaks through the traditional rules of social network website and the instant messages. Wechat integrate IM and SNS together. "We love to use all the social connections because different people want to connect with us in different ways," said, marketing director for Reckitt Benckiser in China. The interaction betweens friends is no longer limited to the words and pictures because the creation of voice message is welcome and popular. Also, the QR code reader is one of special feature of Wechat. It can contact no matter we are online or offline. It not only can saves the manual input of trouble when we login account, but also it brought a lot of convenience for the merchant’s ads since we can focus on the online campaign after ficking. Moreover, the features like "Shake Shake" and "Drift Bottle also makes us interested on Wechat since it can help us to make more friends by chance.
 *  The spirit of innovation


 *  special features:
 * 1) it’s a mobile news reading app.the chinese media organization sent out the daily subscription to the user. the user not only can read  these news or articles, but also they can save it and share it.
 * 2) it’s a blogging platform,because it can publish daily post through the Wechat movements.
 * 3) it’s your new online storefront. there are two types of public account which are "subscription account"and " service account",and they are sell goods and services.
 * 4) it’s a mobile wallet,because the user can bind their bank cards to Wechat and bein completing monetary transaction.
 * 5) it’s a resume,since it shows the user's anecdotal exerience.

Prospect
“WeChat is expected to bring in 6.8 billion yuan ($1.1 billion) this year and about 40% more in 2015. According to estimates by Nomura, WeChat’s average revenue per user is $7 per user, compared to $1 per user on WhatsApp. And investors seem to appreciate the extra cash flow: analysts at Barclays estimate that WeChat is valued at about $30 billion as a standalone business, or about $95 per user, easily exceeding the $19 billion and $45 per user that Facebook paid for WhatsApp.”