User:Cindella204/sandbox/jse content update

Content Format

McLoughlin’s YouTube uploads are primarily let’s plays, edited recordings of past live streams, and cultural commentary in his “Meme Time” series. He uploads other genres less frequently including vlogs, storytimes, and comedy videos. The variety is in part driven by McLoughlin’s focus on maintaining an inclusive and interactive community around the channel.

After returning from his break in August 2020, McLoughlin announced that he no longer upload daily. In November, he explained that he made the decision “so [he] would have more time for [him]self and to be happier. And so far it’s been working out great.” He’s also become more active on Twitch, where he live streams gameplay.

McLoughlin has stated that his schedule is influenced by how he’s feeling, personal life events, editor availability, and the current workload for other projects. As of fall 2020, he averages between three and five YouTube uploads each week, and between one and three Twitch streams. He'll occasionally become more active for special occasions, such as his week of European early access to the PlayStation 5, in which he created more than TKTTKK hours of content including a full playthrough of Spider-Man: Miles Morales on YouTube, a full playthrough of the Demon's Souls remake on Twitch, and TKTK videos unrelated to the new console.

In a video reviewing the channel, Swedish public speaker David JP Phillips stated that McLoughlin’s style has changed quite a bit in the past two years, which McLoughlin himself agreed with. While he once described his content as an "assault on the senses" that people "either love or hate,"

McLoughlin himself has stated that “something about growth from one of the Q&A videos or turning 30” but the content has changed less than some fans think, pointing out how many times he’s literally made the same jokes years apart.