User:Circles360/sandbox

Abbas Bilgrami

Born on 21st of August 1968 in Karachi. He belongs to a well known Bilgrami family. Early education in Karachi, Pakistan and Riyadh Saudi Arabia. He is an Alumni of Habib Public School Karachi. Lived in Laranca Cyprus in the 90s.

Abbas Bilgrami is a seasoned professional known for his strategic marketing, communications advertising and brand building expertise. He started his career in the early 1990’s and served in various leading advertising agencies and consulting firms. Having been in many leadership positions, he brings commercial savvy to any role and the ability to drive and develop business. He thrives on developing ideas that cut through the clutter. He has also created some great television commercials, films and top-of-mind-brand names in the country. He has diversified experience in various spheres that includes telecom, banking, social development, automobile, battery manufacturers, tobacco industry, construction, housing sector, international clothing industries, broadcast marketing, well known household and consumer products. He has also been involved in significant overseas projects as international consultant with high profile global teams. Expertise includes creative conceptualization, marketing and sales strategy development, internal or external communications for local and regional audience, event management, brand building & activation, social / digital media management, media planning and negotiation. Specialized in Pakistan consumer behavior and cultural understanding. In-depth knowledge of all ethnic groups living in Pakistan. Advisory board member for “Brand Pakistan”. An extensive experience of running media campaigns for non-profit and for-profit concerns. Understands Pakistan’s media landscape and in the past designed Managed various developmental sector communication campaigns. The career path clearly demonstrates a collaborative attitude towards working. Prior experience of working on USG funded media campaign gives a better understanding of the working dynamics of INGOs.