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Beach Cities Baseball Academy
Beach City Baseball Academy is a baseball and softball facility located at 430 East Grand Avenue in El Segundo, California. This organization provides a baseball facility for the city focusing on a family atmosphere. The staff focuses on a safe, fun environment while providing a real club house feel. Among the cages themselves, Beach Cities offers a myriad of options to its customers including the opportunity to play for its club teams, partake in camps, and receive a membership to workout in the gym on site. Beach Cities Baseball Academy attempts to help young athletes reach their dreams of playing at higher levels of baseball by providing the foundation to do so.

History:
Beach Cities Baseball Academy before new ownership came into play, used to be a West Coast Baseball School, with the nickname of Total Baseball that locals can identify to. West Coast Baseball School was a small baseball batting cage company with one other location in the San Fernando Valley. It wasn’t until about 2010 that ownership was handed over. Richard Murad, general manger of the Murad skin company, had a plan to change the local batting cage.[5] He completely transformed the run down batting cage to one of the premiere hitting facilities in Southern California. Changes such as a new gym, completely new mechanical cages, a brand new pro shop sponsored by Mizuno, and new flooring and turf hit the local batting cage of El Segundo. Richard Murad continues to own the facility, and make new changes to attract more and more people around Southern California.

Facilities:
Beach Cities Baseball Academy features a 25,000 square-foot campus including seven batting cages, an equipped gym, a pro shop, and a backyard area with a basketball hoop, another outdoor cage, and a brand new infield facility. The machines are custom pitch selected, throwing a variety of different pitches that a hitter wishes to see. Speed can be managed, for the machines are programmed to go anywhere between 40-100 mph. The gym includes several different weigh machines, treadmills, bench press, and even a squat rack. Members are the only ones allowed in the gym, and some coaches even work their players out in this state-of-the-art weight room. As far as the pro shop goes, anybody can come in and buy anything from socks and belts to gloves and bats. The primary sponsor is Mizuno; however, they do indeed offer other brands such as Rawlings and Combat. The backyard area includes a basketball hoop with a standard sized paint and three-point line labeled. It also features an outdoor batting cage with a turf floor, as well as this new fielding add-on, which includes an infield with the proper little league size dimensions.

Membership Opportunity:
The facility is opened up entirely to the public, although, choosing to become a member gives discounts on classes, camps, programs, and the pro shop. Members also have free and unlimited access to all the facilities, while agreeing to pay a monthly rate. The monthly membership includes a registration fee followed by a flat rate for however many months you wish to renew the membership. Public pricing will be charged by the hour and not provide the access that the membership involves.

Club Teams and Lessons:
Beach Cities Baseball Academy is the home of the Prospects, which is the organization’s club team. Beach Cities offers teams ranging from nine and under all the way to the newly added sixteen and eighteen and under teams. The teams are coached by the employees of the facility, and use a player-to-coach ratio of six to one. Playing on the teams is not a guarantee, but players are allowed to sign up and go through a try out where all the coaches watch and choose a team. These same coaches of the various teams also offer one on one individual lessons to the public. These lessons run for either a half hour or hour and focus on hitting, pitching, and even fielding.

Sources Used:
1. "Beach City Baseball Academy." Beach City Baseball Academy. N.p., n.d. Web. 02	Mar. 2014. 2. "Local Business Spotlight, Beach City Baseball Academy."YouTube. YouTube, 29	Oct. 2013. Web. 02 Mar. 2014. 3. "Beach City Baseball Academy Opens Prospect Park Training Field." Yahoo	Finance. N.p., n.d. Web. 05 Mar. 2014. 4. "Beach City Baseball Partners with Trosky Baseball to Boost College		Recruitment." Beach City Baseball Partners with Trosky Baseball to Boost 	College Recruitment. N.p., n.d. Web. 05 Mar. 2014. 5. "Murad Executives." Murad Media Center Murad Executives Comments. N.p., n.d. Web. 30 Mar. 2014.