User:Ckirk9/The National Federation of the Blind v. Target

On February 7, 2006, the NFB as filed a civil lawsuit against Target Corporation in the Superior Court of California for the County of Alameda, alleging that the defendant corporations consumer website operated in violation of the California Unruh Civil Rights Act, the California Disabled Persons Act (Civil Code Sections 54 – 55.32), and the Americans with Disabilities Act of 1990. Along with the NFB, the National Federation of the Blind of California (NFB-CA) and Bruce Sexton, a blind individual who represented himself and his own experiences, as well as "all others similarly situated" in the case, filed the suit as plaintiffs.

The intent of the court order was to certify that certain online retailers may be required to provide access to the disabled. Target issued a response by claiming "We believe our Web site complies with all applicable laws and are committed to vigorously defending this case. We will continue to implement technology that increases the usability of our Web site for all our guests, including those with disabilities."

On August 27th, 2008, Dr. Marc Maurer, president of the National Federation of the Blind at the time, announced the verdict and settlement to the public. He stated that "Access to Web sites is critical to the full and equal participation of blind people in all aspects of modern life. The National Federation of the Blind is pleased to have reached a settlement with Target that is good for all blind consumers, and we recognize that Target has already taken action to make certain that its Web site is accessible to everyone."

On February 9th, 2010, The National Federation of the Blind (NFB), a national organization which advocates for the accessibility of the internet by persons suffering from partial or total blindness, awarded the Gold Level NFB-NVA Certification to Target.com. The NFB and Target have established a continued partnership to help ensure equal access is given to Target.com products and information to blind consumers and the NFB commended Target as a leader in web accessibility.[citation needed]

On June 2nd, 2016 Target and the NFB entered into an agreement designating Target as a Strategic Nonvisual Access Partner of the NFB.[citation needed]


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