User:Claudio Ferraris/sandbox

Shoptainment: Video Shopping as Entertainment

Shoptainment is electronic commerce integrated with television broadcasts for entertainment purposes.

It is the acronym for Shopping, Content and Entertainment (Shoptainment) and outlines the boundaries of a video entertainment played through the internet where the user watches videos from content providers where they can actually buy the products that the user uses in the video.

It works via browser and therefore needs internet platforms (Mobile, Personal Computer or Smart TV) in order to be viewed. With it, it is possible to insert within: films, sports broadcasts, educational productions (Educational), fashion shows, sitcom, etc ... the pages where you can actually purchase the displayed product (e.commerce). With the immediate shopping conversion directly from the video: customers can add-to-cart and checkout without leaving the video streaming.

The content is not advertising in itself, the purpose of shoptainment is to entertain the audience with new forms of communication possibly aimed at the sale of goods and services that can be seen in the program. The main feature of the videos is to use a very simple and direct creativity with original formats to make the most of the commercial and media potential of the new means of mass communication.

This media phenomenon was born in China in the first decade of the new millennium as a form of social media and entertainment.

One of the main characteristics of Shoptainment is to focus its activities on artisanal products in the global market, thus offering a new commercial methodology in markets otherwise too complex to be penetrated by the small or medium-sized realities of which the market economy is made.