User:Clementco/Brand matrix

Brand Matrix is a concept and deliverable conceived by Clément Corouge in July 2009.

The Brand Matrix defines the digitalized core and sacred values of a Brand as well as the digital services designed or re-designed through the process of digitalizing the Brand.

The Brand Matrix is a Brand's Bible, it leads and structures all its future communication and marketing initiatives as well as the way the Brand interacts with its clients and prospects on all identified touchpoints.

The Brand Digitalizer defines the Brand Matrix.