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L’Oreal Paris Wikipedia Article

General Information

L’Oreal Paris is a retail cosmetics brand under the consumer products division of L’Oreal Group. In 1971, L’Oreal introduced the famous slogan “Because you’re worth it,” which is still being used today and is mainly associated with the L’Oreal Paris brand in television and print advertising efforts 1. The brand is consistently featured in annual beauty product awards presented by magazines, such as Cosmopolitan’s Best Beauty Products of 2015 and Elle’s Annual International Beauty Awards 2 & 3.

Product Lines

Like most L’Oreal brands, L’Oreal Paris has a variety of product lines that span the cosmetics and haircare market. 4 There are currently 67 brands under the L’Oreal Paris consumer product line currently in stores 5.


 * Makeup
 * The makeup line provides everything from foundation to eyebrow powders. Their MSRPs range from $2 to $11 at retail locations such as drugstores and discount retailers.
 * Skin Care
 * The skin care product lines include face products, self tanner and sunscreen for every skin type, specifically breaking their products into categories for anti-aging, dark spots, dry skin, fine lines & wrinkles, and sagging skin. Their MSRPs range from $5 to $25 at retail locations such as drugstores and discount retailers.
 * Hair Color
 * L’Oreal Paris has a wide variety of hair color products for every hair color and hair type of their customers. They currently have five hair color brands under the L’Oreal Paris name: Feria, Excellence Age Perfect, Excellence Créme, Preference Mousse Absolue, and Superior Preference.  Their MSRPs range from $7-$14 at retail locations such as drugstores and discount retailers.
 * Hair Care
 * Like their hair color lines, L’Oreal Paris breaks their hair care into categories based on hair type or haircare concerns, such as damaged or curly hair. This also includes the popular L’Oreal Kids haircare line.  Their MSRPs range from $3 to $5 at retail locations such as drugstores and discount retailers.
 * Hair Style
 * The L’Oreal Paris hair styling products are broken into three brands: Advanced Hairstyle, Elnett, and the Studio Line. The offer a range of products from hairspray to dry shampoo.  Their average MSRP for these hair styling products are $5.

Celebrity Endorsements

L’Oreal Paris creates partnerships with celebrities who are featured in advertisements, represent the companies as spokesmodels, create videos for the company’s website, and choose their favorite beauty picks for L’Oreal Paris customers 7.

Previous Celebrity Sponsorships 6
 * Aimee Mullins
 * Andie MacDowell
 * Blake Lively
 * Diane Keaton
 * Doutzen Kroes
 * Eva Longoria
 * Freida Pinto
 * Génesis Rodríguez
 * Jennifer Lopez
 * Laetitia Casta
 * Liya Kebede
 * Zoe Saldana

Resources (The numbers throughout the article correlate to the resources below)

1. http://www.theglobeandmail.com/life/fashion-and-beauty/beauty/loreals-because-im-worth-it-slogan-marks-a-milestone/article554604/ 2. http://www.cosmopolitan.com/style-beauty/a39062/beauty-awards-2015/ 3. http://www.elle.com/beauty/makeup-skin-care/tips/g8197/international-beauty-awards-2015/ 4. http://www.lorealparisusa.com/ 5. http://www.lorealparisusa.com/en/Brands.aspx 6. http://www.lorealparisusa.com/en/brands/experts-and-spokesmodels.aspx 7. http://www.lorealparisusa.com/en/beauty-library/spokesmodels/blake-lively.aspx

http://www.lorealparisusa.com/