User:ColinAndersonUofO/sandbox

Test Heading
Test headings (and paragraphs) are used to experiment with formatting, source code, multimedia assets, and other Wikipedia elements.

Pictures of Cats
Pictured, left, is a cat. This cat is known to be grey, fluffy, and interested in the camera.
 * Grey
 * Fluffy
 * Interested in the camera

Earned Media Examples
In 2018, the Canadian Down Syndrome Society launched an awareness campaign that claimed they wanted those with down syndrome added to the endangered species list. The CDSS cited a reduction in the population of those with down syndrome and a decrease in available support. The “edgy” campaign, as described by a member of the CDSS’s board of directors, garnered widespread media attention discussing both the quality of care available for those with down syndrome, and the content of the campaign comparing, as some viewed it, individuals with down syndrome to animals. Throughout the discussions on the fairness, validity, and authenticity of the campaign, was earning considerable media coverage.