User:Colum52/Fast fashion

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Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.

Dana Thomas, author of Fashionopolis, stated that Americans spent 340 billion dollars on clothing in 2012, the same year of the Rana Plaza collapse.

A horrific tragedy took place in Rana Plaza factory, the building collapsed and killed over 1,000 workers. Not only did these workers have a badly manufactured building, were overworked, Bangladesh is considered to have the lowest minimum wage from all the countries that export apparel.

I recommend removing the section titled recycling. It has a very poor source and holds information that has not been proven. It does however bring up the topic of greenwashing which I think is relevant to the topic of fast fashion. I also recommend removing the section titled design solutions. Again it is poorly sourced and these practices are not common.

Greenwashing
Greenwashing has become a growing problem in fast fashion. Brands will put out marketing efforts that lead the consumer to believe that the products are sustainably made with no evidence to support their claims. Many large fast fashion brands have been found guilty over the years of greenwashing, including but not limited to Zara, H&M, Uniqlo, and Nike. Post Rana Plaza, H&M made public their plans to become more sustainable and their goal to use 100% recycled materials by 2030. H&M put misleading information about the recycled fiber contents in their clothes as well as dishonest numbers of how much water was used in production. Zara produces clothing in fast batches, effectively keeping up with quick fads. They have been caught greenwashing on multiple occasions, including a claim in June of 2022 that their line of clothing was made from "captured carbon emissions ".