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The Bitty Twins line debuted in 2003 to represent slightly older toddlers and/or preschoolers. The Bitty Twins were the same size as the Bitty Baby dolls. They were discontinued in June 2016.

Hopscotch Hill School was released by American Girl in 2003. The dolls were 16 in tall, came with jointed limbs and painted eyes, and had a slimmer overall body shape. They, along with the stories which came with the dolls written by Valerie Tripp, were aimed at elementary-age girls from four to six years old, and were sold until 2006.

A reboot of the Historical Characters line dubbed as BeForever was launched in August 2014, complete with redesigned outfits, a two-volume compilation of previously-released books, and a "Journey Book" for each character, with players taking the role of a present-day girl who found her way to the past and met up with one of the Historical girls. The line also coincided with the relaunch of Samantha Parkington, whose collection was previously discontinued in 2008.

In June 2016, American Girl unveiled Wellie Wishers, a separate doll line similar to Hopscotch Hill School aimed for younger children and with a focus on the outdoors, positioning it between Bitty Baby and the BeForever/Girl of the Year/Truly Me dolls. As the name implies, dolls from the line wear Wellington (wellie) boots, and have a body design distinct from the classic, Götz-derived American Girl dolls. The line was released on June 23, 2016. The names of the Wellie Wishers are: Willa, Camille, Kendall, Emerson, and Ashlyn.

'''Between the years 2002 and 2005 American Girl released Girls of Many Lands dolls. Unlike the traditional historical character line, these dolls came from countries outside of America for example France and Ethiopia and told more serious stories as they were aimed at ages 12-14 instead of ages 8-12. The dolls themselves were 9 inches tall (unlike 18) and for display only. They had stands, display cases, and no additional outfits or accessories. Like all American Girl dolls they came with a book to tell their story.'''

In February 2017, American Girl released a new line of 18" dolls called contemporary characters. The first doll in the line was Tenney Grant, an aspiring country singer and songwriter. Other dolls of the contemporary line include Logan, Tenney's bandmate and American Girl's first ever boy doll, and Z Yang, who is interested in photography and making stop motion videos.

In December 2019, there is a report of declining sales for The American Girl Doll Brand. Following four years of declining sales at Mattel, American Girls sales rose 13% in the fourth quarter of 2020.