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NUMBER:Lab
<!--|NUMBER:Lab is New York City-based fashion label. Founded in 2004 by entrepreneur Greg Lawrance and architect Luis Fernandez as a "premium t-shirt label", the company expanded into designing a full collection of advanced sportswear offering a “sophisticated take on activewear” in January 2008.



Products
The label’s collections encompass both loungewear and sportswear for men in pop colors and breathable paneling – taking-on a "tailored, sporty look" with a "clean" aesthetic. NUMBER:Lab designs with more a tailored, "athletic cut" which are categorized under 2 core style offerings:  "fashion essentials" and "engineered essentials" :  "Fashion essentials" comprise a fashion-forward aesthetic;  "Engineered essentials" comprise styles for a more basic, everyday need. Other styles are infused with performance materials such as the company's “CoolTech™” with wicking properties (as seen on their t-shirt and nylon/cotton pants . And many other styles are reversible in design.

Retail and Online Expansion
The company's corporate headquarters is located on Crosby Street in the SoHo neighborhood of Manhattan, New York City. As of May 2010, the company sells through multiple A-list retail boutiques and department doors (including Bloomingdale's and Saks Fifth Avenue ).

The company's website features a fully-integrated e-store where NUMBER:Lab's most current collections can be viewed and purchased.

Founders
NUMBER:Lab was founded in 2004 by retail architect Luis Fernandez and entrepreneur Greg Lawrance. Answering what they felt was a call to design clothes for men that were not simply throwaways but high-quality, great-fitting, mid-priced every day “fashion essentials”, they set out to create a brand that they believed met this missing and important niche. .