User:Connross/sandbox

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Taobao

Taobao Live (not current edit on Taobao page)
In 2018, Alibaba launched the livestreaming service named Alibaba Live. This service was created with the goal of allowing online retailers to market their products utilizing the online phenomenon called "social shopping" This has seen significant growth in popularity and success, with 84 stores using this service reporting $7.4 million in sales. Taobao also has stated that they predict live-streaming on their platform will generate over 500 billion sales transactions.

Alibaba has also started to promote a new style of live streaming on their platform, called cūnbō (村播), which features rural sellers. Taobao has even given them their own category in the app, with the purpose of making it easier for these rural sellers to find customers and followers on the platform.