User:Constantinos Pantidos

In establishing for the first time the links between many disciplines, Constantinos became the father of a new science: Evolutionary Marketing.

Constantinos Pantidos led the team that created THE WHEEL OF MOTIVES ™ which is a unique marketing methodology that discovers the soul of a brand that triggers purchasing behaviour based on biology which has been leveraged by such companies as Coca-Cola, Unilever, J&J, Heineken, L’Oréal, Lilly, Philip Morris and Hyundai.

Constantinos Pantidos is the authoor of the book Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability, Lid Publishing, London 2018