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Stealing Share, Inc.
Stealing Share is a global branding company founded by brand strategist Tom Dougherty in 2001. Dougherty, previously a strategist for Saatchi & Saatchi International, developed Stealing Share while serving as lead strategist at advertising agency Bouvier Kelly. He acquired it in 2004.

The company’s headquarters are located in Greensboro, North Carolina, with offices in New York City. It has rebranded companies across many industries including cymbal manufacturer Sabian, a branding project that won a Creative Communications Award.

It has rebranded companies in the medical industry, including St. Jude Medical, Integra LifeSciences, Medtronic and medical malpractice insurer ProAssurance. It has also worked for brands in just about every industry such as banking (First Financial Bank Ohio), beer (New Belgium Brewing Company) and supplemental insurance (American Fidelity). It has been noted for its research approach, which uncovers precepts, belief systems that drive behavior, a process the company calls brand anthropology.

Dougherty is also a commentator for RetailWire, listed as a BrandTrust panelist who comments on the retail news of the day. He has published articles in American Business, Supermarket News and QSR magazines , among others.

Stealing Share owns Resultant Research, a market research company that focuses on quantitative research. It also conducts elasticity studies, ethnographic market research and conjoint analysis. Resultant does not conduct focus groups as its founders believe they produce misleading results.