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Rockfeedback is an online music magazine based out of London, UK. It was originally designed by Toby L, co-founder of Transgressive Records, and has been online since 2000. Since then, Toby L has established a production company alongside it, by the name of Rockfeedback.tv Productions, which was used to launch a Rockfeedback TV program on MTV2. It premiered in August 2006 before being aired on Channel 4 in the fall of 2007. The Rockfeedback site is now one of the UK’s fastest-growing online music magazines, offering interviews and reviews of a plethora of up-and-coming artists. .

Toby L & the Start of Rockfeedback
Toby L, from an early age knew he wanted a career to do with music. When he was about 14 years old, he began to put together past work he hade done for other promotions such as NME, onto a website of his own. By the time he was 15 it was completed, and Rockfeedback.com was online. Soon enough, this led to promoting and staging concerts. When Toby L was 18 he made his first pilot TV show of Rockfeedback, which was soon picked up by MTV. The first shows documented live music festivals all around the world, including places such as Japan and São Paulo, Brazil.

Rockfeedback Today
Rockfeedback TV has now completed three seasons on MTV and Channel 4 and have covered festivals such as South by Southwest in Texas, Fuji Rock Festival in Japan, and Iceland Airwaves, in addition to many British festivals as well, including ATP, Field Day, and Camden Crawl. As of 2013, Rockfeedback has relaunched its website, and in doing so has completely redesigned it. They have also started their own YouTube channel through which they promoted a live stream of a Nick Cave & the Bad Seeds performance at the Fonda Theatre in Los Angeles, California on February 21, 2013. Their stream was broadcasted worldwide through a series of media partners such as Spotify. When asked about the event, Toby L replied stating that Rockfeedback has always been about bringing out real artists of all backgrounds through any possible mechanism. A live stream of Nick Cave and the Bad Seeds, accompanied by the new website design he says, is only a sign of better things to come. .