User:Cornelg25/sandbox

Feedback advertising is an innovative concept that creates a new Digital Advertising Channel for Mobile Video.

It combines the conventional ingredients of advertising and survey with the technology of smartphones and unique business model, establishing a trusted bi-directional communication channel between brands and consumers.

The foundation of this concept is based on two ingredients: the consent and the reward of the consumer.

Their combination represent a very strong driver to engage consumers in participating in advertising campaigns, by watching video ads and answering the associated questionnaire, compensated by cash.

A key role in this concept is played by the “Win-Win” and “Customer centricity” business model; Advertisers (brands) are directing their marketing budget to those that are the center of their activity and actually supporting their business: the consumer; consumer is the Respondent to the feedback advertising campaigns using its smartphone; and he wins cash by participating in the campaigns. Advertiser wins cash also, as it is optimizing the cost by spending on its specific audience, not spending on broadcast marketing over social media.

The feedback advertising concept is implemented on the platform QUIKK.