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ORIGINS OF THE TRUE APARTHEID MUSEUM

In 1977, some seventeen years before the world celebrated the new South Africa, Mike Stainbank set about conceptualizing form and substance to celebrate victory over colonialism and apartheid, while simultaneously examining the devastating impact of both these forms of repression on South Africans and others further afield on the continent. The vision and mission, set way back then, was expansive and had the central objective of bringing victims of colonial oppression and apartheid to a cognitive understanding of the Black experience. After many years of development, the form and substance became manifest in Stainbank’s vision as The Apartheid Museum®. In 1990 Stainbank registered the trademark in class 41 with the Registrar of Trademarks who allocated him registration number B90/03560. In 1998 he again registered the trademark but this time in class 35. Here the Registrar of Trademarks allocated him number 1998/13337.