User:CoughingCookieHeart/Studio 71

Studio71, formerly Collective Digital Studio, is a global media company that operates across YouTube, Facebook, Instagram, SnapChat and Twitter. The company is a joint venture between the German media group ProSiebenSat.1, TF1 and Mediaset and is headquarted in Los Angeles with offices in Berlin, New York, Toronto, London, Paris and Milan.

As of August 2017, Studio71 was the MCN with the sixth-most subscribers. Studio71 represents numerous well-known media personalities such as Lilly Singh, Rhett and Link, Logan Paul, Matthew Santoro, Flula Borg, Epic Meal Time, Roman Atwood, Family Fun Pack and actors Dwayne "The Rock" Johnson and Mayim Bialik.

Studio71 is also partnered with Twitter, Amazon, Watchable and go90.

History
Founded as Collective Digital Studio in 2011 by Hollywood talent agent Michael Green, Reza Izad and Dan Weinstein, it became a full-service YouTube partner network operating beneath management and media production company "The Collective" (founded 2005).

As Collective Digital Studio
CDS specialized in producing, distributing and marketing for cilents which included Rhett and Link, The Annoying Orange, and Epic Meal Time. Under Michael Green, Reza Izad and Dan Weinstein, CDS experienced massive growth which included 1.5 billion views monthly throughout its then-1,000 channels on Youtube, a growing Vine presence with several campaigns reaching 158 million loops and it was home to four Super Bowl initiatives and the largest scripted video series on Youtube, Video Game High School. Best known for The Annoying Orange before it's acquisition by ProsiebenSat.1, CDS created long term success advertising its brands on multiple platforms including television.

CDS also made several acquisitions including in Metacafe in 2012.

On July 24, 2015, Collective Digital Studios (CDS) agreed to sell itself to ProSiebenSat.1 for $83 million, at a valuation of approximately $426 million. ProsiebenSat.1 had previously invested in CDS, buying a 20% share. Following the acquisition, CDS launched an advertising campaign which generated nearly one billion views for advertisers. On January 27, 2016, the company announced that it was rebranding as Studio71 so it could operate under a unified global banner. The merger, which required Studio71 to establish local operations in France and Italy, gave Studio71 access to European markets where online video was "picking up momentum".

As Studio71
Several months after the rebranding into Studio71, Seven Bucks Productions and Studio71 partnered together to create a Youtube channel for actor Dwayne Johnson. The channel, which originally had 58,000 subscribers, currently has 2.5 million. Studio71 also partnered with Lionsgate to release its first global production, Natural Born Pranksters, starring VitalyzdTV, Roman Atwood, and Dennis Roady, which was released on April Fools' Day of 2016.

In August 2016, Studio71 entered a partnership with Comcast's Watchable after a web series was ordered for Studio71 cilent, Logan Paul titled "Logan Paul Vs.". Studio71 signed a distribution agreement with Frequency, one of the largest internet video platforms for cable, satellite and mobile operators, in January 2017.

In January 2017, French media group TF1 and Italian media company Mediaset invested a total of $53 million in Studio71. Studio71 began expanding to France and Italy following the investment. Despite Studio71 Chairman, Michael Green stepping down on March 16, 2017, the company's expansion into Europe has been successful, advertising on European television shows like The Voice of Germany and appealing to millions of European households through traditional media platforms like television.

Content
Studio71 develops, produces, and distributes original programming across social media, television and film and counts top YouTube channels among its clients, including Dennis Roady, Epic Meal Time, Lucas Cruikshank, Lilly Singh, Mamrie Hart, Rhett & Link, and Roman Atwood and keeps a smaller network of creators compared to other MCNs due to its reliance on talent rather than quantity.

As Collective Digital Studio (CDS), the company partnered with Freddie Wong of RocketJump to create Video Game High School in 2012 which generated 82 million views overall by 2014 due to CDS' marketing campaigns. CDS is equally responsible for the production of the Fred live action TV show, the television productions of The High Fructose Adventures of Annoying Orange and Epic Meal Empire and the anthology horror film V/H/S (2012) alongside sequel V/H/S/2 (2013). As part of the YouTube Original Channel Initiative, Collective Digital Studio was funded to create BlackBoxTV, a horror and science fiction YouTube channel. Its "I Love Makeup" channel partnered in 2015 with YouTube comedian Colleen Ballinger, known online as Miranda Sings, to create a comic beauty series called How to Makeup.

As Studio71, the company has partnered with organisations such as Twitter, Amazon, Comcast and go20 to create original content. This includes Logan Paul Vs. which debuted on Watchable. Studio71 has also, since 2016, released over nine original titles including Natural Born Pranksters in April 2016 with Lionsgate, Be Somebody with Paramount Pictures , Maximum Ride and several miniseries.

Initiatives
The Lipstick Lobby is a social justice movement for change, progress, and equality started by Studio71. This homegrown movement formed in 2017 with the launch of their first private label lipstick, Kiss My Pink. All proceeds from their first shade were donated to Planned Parenthood. The Lipstick Lobby’s second shade is benefiting the ACLU. For each lipstick sold, The Lipstick Lobby will donate $5 to the ACLU.