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Temptress is an international magazine for both genders of Generation Next by both genders of Generation Next. So far the magazine’s claim to fame is being the first of its kind, “seducing” the desires, minds, and ambitions of its generation. Brand new as of February 2012 it first hits newsstands in June of this year. Currently, Temptress is to circulate through the US, Canada, England, Northern Ireland, Scotland and Whales and aims to print in 30 languages and reach over 100 countries.

Content is broken down into featured cover stories, self-improvement, empowerment, fashion, beauty, style, intellectually engaging articles, model photo spreads, sex and romance, culture, politics, short stories, and seasonal topics. To bring its readers this content, the magazine conducted a “rigorous” interview process throughout some of the top schools in the Greater New York City Area, such as the Ivy League’s Columbia (ranked as the #4 school in America according to The U.S. News' Top National Universities) and Princeton (ranked #1 with Harvard). Another of these schools is Moravian College, sister school to Lehigh University and Lafayette College who were also included. Moravian was chosen in the spirit of one of the magazine’s biggest themes, women’s empowerment, as it was the first all-women’s college in the nation. The other reason its interns were chosen is because the school is where Founder, Executive Director and Editor in Chief Caitlyn Kelley went to school and forged the first of her connections at. Kelley is of Latina heritage and especially aspires to encourage and foster other minority women minority business owners.

Temptress’s mission statement aims to achieve 8 key points: to
 * 1) “Deliver the most salacious source of entertainment” to its readers
 * 2) Instill a sense of unity between the two genders and the generation as a whole
 * 3) Inspire action, especially for needed social reform
 * 4) Awaken parts inside its readers “they didn’t even know existed”
 * 5) Expand their horizons”
 * 6) “Afford ways to heighten their potential”
 * 7) “Change the way they think about going without protection, as the 19 million sexually transmitted diseases hit our age group the hardest.”
 * 8) “Expose them to an alternate way of thinking and encourage them to question authority, instead of blindly trusting its every word, making them, in turn, think for themselves”

“America’s, Canada’s, and the UK’s Generation Next is quite literally the next generation to run some of the most eminent nations of the world, and we want to do everything in our power to help it prosper and succeed… no… excel!” Editor-In-Chief Caitlyn Kelley first pitched to her print and fashion industry peers to inspire, and “tempt,” within them a desire to help her enable the magazine to reach its full potential.

Sources:


 * The U.S. News' Top National Universities
 * The Temptress Magazine Website
 * Founder Caitlyn Kelley