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Philip Atiba Goff is a Social Psychologist and Professor of Psychology as well as the Inaugural Director of the Diversity Research Office at the University of California, Los Angeles. He is also the co-founder and president of the Center for Policing Equity (CPE).

Early Life and Career
Born and raised in West Philadelphia, PA, Goff holds a Bachelor]s Degree in Afro-American Studies from Harvard University, and a Masters Degree and Ph.D in Social Psychology from Stanford University. His first began his first teachinging appointment at The Pennsylvania State University in 2004. During his time at Penn State, Dr. Goff created the Africana Research Center's Post-Doctoral Fellowship Program and coordinated it for two years. Since 2008 he has been an Assistant Professor at UCLA, where he both teaches and runs the Psychology of Social Justice Lab.

Goff’s research has made him an expert on race, policing, and intersectional identity. Goff has been recruited as an equity researcher and consultant for police departments around the country, a role he continues to play through CPE.

Research Interests
The expression of racial animosity towards non-Whites has declined significantly over the past four decades. Unfortunately, this decline has not been accompanied by a reduction in racial inequality. A disparity between attitudes and behaviors is common in social psychology, but it is particularly troubling in this case. Popular explanations for the disconnect suggest that individual-level racism has merely "gone underground," having become less popular to voice, but just as prevalent and just as responsible for racial inequality.

Goff's research investigates the possibility that contextual explanations play a traditionally-underestimated role in producing racial inequality. Rather than focusing on racial attitudes that are internal to an individual, his research examines ways in which environmental factors can produce racially disparate outcomes.

Goff's research agenda centers around race, but he is also interested in identity-based inequality across multiple domains including gender, sexuality, class, and ableness. His empirical research can be divided into four areas:
 * 1) Research on Dominant Group Identity (predominantly white men)
 * 2) Research on Mental Representations of Stigmatized Groups (generally any non-white racial identity and any non-straight-male sexual identity)
 * 3) Research on Intersectional Identities (examining race and gender simultaneously)
 * 4) Research on Policing and Criminal Justice (examining the effects of police encounters and policies on racial issues)

Goff's research involves traditional psychology, psychology in criminal justice, dehumanization, stereotype threat, intersectionality, stigma, interracial conflict and discrimination, mental representation, and other areas.

In Popular Press
Television & Radio:

Goff, P.A. (2011, May 2nd). Quoted in “Asking the Wrong Questions About ‘Birthers.’ ” Tavis Smiley. http://www.pbs.org/wnet/tavissmiley/blogs/but-i-digress/asking-the-wrong-questions-about-birthers/

Op-Eds:

Goff, P.A. (2011, March 24th). Running From Race in Our Minds. Huffington Post. http://www.huffingtonpost.com/phillip-atiba-goff/trayvon-martin-race_b_1376621.html

Goff, P.A. (2008, December 22nd). Make Real Racial Progress. Pacific Standard. http://www.psmag.com/culture-society/make-real-racial-progress-4053/

Goff, P.A. & Eberhardt, J.L. (2009, February 28th). “Race and the ape image.” Los Angeles Times. http://www.latimes.com/news/opinion/commentary/la-oe-goff28-2009feb28,0,1418895.story

Journal Articles
Goff, P. A., Thomas, M. A., & Jackson, M. C. (2008). “Ain’t I a woman”: Towards an intersectional approach to person perception and group-based harms. Sex Roles, 59, 392-403

Goff, P. A., Eberhardt, J. L., Williams, M., & Jackson, M. C. (2008). Not yet human: Implicit knowledge, historical dehumanization, and contemporary consequences. Journal of Personality and Social Psychology, 94, 292-306. [Honorable Mention: Gordon W. Allport Award for Intergroup Relations].

Goff, P. A., Steele, C. M., & Davies, P. G. (2008). The space between us: Stereotype threat and distance in interracial contexts. Journal of Personality and Social Psychology, 94, 91-107.

Azar, S. T., & Goff, P. A. (2007). Can science help Solomon? Understanding potential for racial and ethnic bias in decision-making in child maltreatment cases. St. John’s Law Review, 81, 533-573.

Lowery, B. S., Unzueta, M., Knowles, E. D., & Goff, P. A. (2006). Concern for the in-group and opposition to Affirmative Action. Journal of Personality and Social Psychology, 90, 961-974.

Marx, D. M. & Goff, P. A. (2005). Clearing the air: The effects of Black experimenters on Black students’ subjective experience and verbal test performance. British Journal of Social Psychology, 44, 1-14.

Eberhardt, J.L. & Goff, P .A. (2005). Seeing race, In Crandall, C.S. & Schaller, M. (Eds.) Social psychology of prejudice: Historical and contemporary issues. (pp. 163-183). Seattle, WA: Lewinian Press.

Eberhardt, J. L., Goff, P. A., Purdie, V. J., & Davies, P. G. (2004). Seeing black: Race, representation, and visual perception. Journal of Personality and Social Psychology, 87, 876-893.

Awards
Throughout his career, Dr. Goff has been the recipient of many honors, awards, initiatives, and grants. These include but are not limited to being named an American Psychological Society “Rising Star” (2011), a William T. Grant Scholar (2010-2015), and receiving the Russell Sage Foundation Presidential Award and Scholar’s Award in 2009.