User:Cprice1251/sandbox

Underdog Concepts
Underdog Concepts is a fitness personal training business founded in 2009. The business is located in Edmonton, Alberta, Canada and is operated out of a home studio called Studio 1251. The business also operates frequently outdoors and utilizes parks, playgrounds and the environment to train with clients. The business was founded by Cody Price and he is the sole owner and trainer in the business. The business speacializes in 1on1 training, coouple and group training, firefighter and law enforcement training, weight management and obstacle race training.

The name Underdog Concepts was created as a brand in which Cody Price could conduct business under and has since grown in to a province-wide brand. The term “Underdog” was chosen to portray to clients that the trainer understood, that when you start out on the journey to improve your health and well-being, you’re starting from ground zero. You may feel like the odds are stacked against you, but with with persistence and dedication to improve your quality of life and live a healthy lifestyle, that feeling will become a fading memory. Working ttowards a goal will bring more confidence, energy, happiness, and so many other things that you can’t even find a name for. The term “Concepts” was chosen because the style of training that is provided should not be confined to a single style or training technique. Every client ais viewed as an individual, who has unique goals and a unique flavour of training that suits them best. The ability to use different styles of training and ways of working out keeps the program fun, challenging, exciting and effective.