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In The Style is a UK-based online fashion retailer selling women's clothing & accessories, shipping to 180 countries worldwide.

History
In The Style was founded in Manchester in 2013 by Adam Frisby with an initial investment of £1000. The company has since grown and was estimated to be worth £30 million in 2020.

Location
In The Style moved into a 30,000 sq ft building in Manchester’s fashion district, Salford in June 2017.

Collaborations
In The Style have periodically collaborated with celebrities in designing & marketing clothing collections.

Television series
In 2019, In The Style became the subject of a six-part documentary series on BBC One and BBC Three titled “Breaking Fashion”.

The documentary offered a behind-the-scenes look at In The Style and influencers associated with the brand such as Dani Dyer and Emily Atack.

Investments
In The Style received investment from private equity firm, Livingbridge in May 2017. Adam Frisby has stated he has retained a majority stake in the company.