User:Craig Allen Nobles

CRAIG NOBLES INNOVATOR | TRENDSETTER | DRIVEN | GENIUS Genius...Encarta defines it as “somebody with exceptional ability, especially somebody whose intellectual or creative achievements gain worldwide recognition or exceptional talent of a particular kind”. In the worlds of music and entertainment, no one exemplifies genius more than Craig Nobles. Once a DJ in Los Angeles, the California - bred music mogul’s journey began in 1973 entertaining the likes of David Lee Roth and Eddie Van Halen. Contributing to some of the most popular events in and around Greater Los Angeles, Craig Nobles fell in love with music and developing relationships with artists, promoters, and executives alike. Heeding the advice of his mentor, Maurice Warfield, Nobles jumped at the opportunity to shadow one of the greatest in the business. Though he would continue developing his skills as a DJ and Socialite/Entrepreneur, Craig Nobles was determined to get the respect from the industry his remarkable talent deserved, all while fine tuning his skills in the areas of marketing, sales, A&R, publicity, and promotions. “I thought this was it, but one day I just needed a change, so I moved to New York. “ Ironically, the fall of 1983 ushered in those changes, he moved to New York and again resumed entertaining amongst the premieres of nightlife. This would lead to other projects including an assistant position with Harry Belafonte and most notably BEAT STREET, where he taught the actors the DJ style of scratching and assisted in the A&R administration of the soundtrack. Just a glimpse of things to come...Refusing to follow trends, Craig Nobles awed his peers with his drive and passion for music. While it was clear he mastered the art of being a DJ, his days in music were far from over. The lessons learned now needed to be fine tuned, so he resumed work at Sony Music with his mentor, Maurice Warfield while concurrently holding the title of V of Special Projects at world renowned facility, The Palladium. Craig Nobles ushered a new format of independent promotion. He skillfully intertwined music and entertainment with corporate sponsorships, the oversight of promotional staff, and setting trends. This innovative marketing strategy literally shook the industry to the core and garnered the attention of those affiliated with music. Joining Grand Jury Productions, Craig Nobles balanced his daily duties as A&R, Marketing, Promotions, Sales, Business Affairs, and Deal Negotiations on behalf of Grand Jury artists with major labels such as Interscope, Warner Brothers, and RCA to name a few. Having grown within the era of Russell Simmons, Barry Wiess,, Irving Azoff,, Steve Berman,Doug Morris and Barry Gordy – greatness was never an option. Currently Craig Nobles holds the title of Founder & CEO of SwaggMedia, Inc., a multi faceted digital informational platform for music, movies, news, and fashion with a focus on live streaming events to the web and mobile devices. With partners in technology and a Professional Basketball Player, the worlds collide. “The formula I use is real and so are the results,” says Nobles. Time will only tell, but looking at history, the future looks bright.