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Aside from the expected ways revitalization of the Ainu language, Urespa is a university program to educate high-level persons on the language of the Ainu. The effort is a collaborative and cooperative program for individuals wishing to learn about Ainu languages. This includes performances which focus on the Ainu and their language, instead of using the dominant Japanese language.

As another result of Ainu language revitalization,there is also a national annual competition which is Ainu language-themed. People of many differing demographics are often encouraged to take part in the contest. Since 2017 ,the popularity of the contest,, has increased.