User:Cullen328/sandbox/Made to Stick

Critical reception
Writing in The Guardian, William Leith described it as a "smart, lively book" that is "fun to read" and will give readers "an insight into the power of bad ideas" as well as better ones. In her review in the Stanford Social Innovation Review, Judith Samuelson observed that "The Heath brothers have taught me that if anyone is going to 'get' my idea – need it, buy it, fund it, use it – I need to radically shorten my elevator pitch. Writing in BookPages, Eliza McGraw wrote, "How do we make people care about our ideas?, the Heaths ask. We appeal to their self-interest, but we also appeal to their identities not only to the people they are right now but also to the people they would like to be."