User:Cullen328/sandbox/Sego


 * Keep We can see a snippet view from a 1979 book called Advertising and the practice of marketing that says "The Pet Milk Company had made a decision to enter the liquid diet food market, recently popularized by Metrecal, despite the fact that the trade press estimated that over two hundred brands of liquid diet food were being ..." A trade publication called Food Business wrote in 1963, in this snippet: "Experiments to incorporate these qualities into a diet food resulted in Sego. (The Sego name was a re-application of a Pet brand of evaporated milk marketed in Utah, and derived originally from the state flower of Utah — the sego.)" A 2010 book called The Hundred Year Diet: America's Voracious Appetite for Losing Weight described the market battle between Metrecal and Sego. This same market battle was discussed decades earlier in Cases in consumer behavior in 1969. Though long off the market, the product was (and therefore is) notable.