User:Culturalia.ad/Jose L. Ribera

Jose L. Ribera (born February 14, 1942, in Cabanabona, Spain) is a distinguished retired executive from The Gillette Company (now part of Procter & Gamble) and an expert in business strategy.

José Luis Ribera began his career at Gillette Española S.A. in December 1967, where he held the position of Marketing Director. During his first six years in Madrid, he was responsible for supervising all commercial activities of the Company in Spain. In 1973, he moved to the corporate headquarters in Boston, Massachusetts, as International Marketing Director for the division of perfumes and toiletries. It was a time when marketing technology was expanding from Procter & Gamble to corporations in the consumer goods sector worldwide.

During this period, he collaborated with Harvard Business School in developing practical cases based on Gillette's experience and data. Some of these cases are still used today. He also became familiar with the Hendry Model, which allowed the calculation of a new product's potential market penetration based on its structure.

In 1978, Ribera returned to Spain as General Manager of Gillette Española S.A. in Seville, a position he held until 1983, when he was promoted to Group General Manager based in London.

In 1987, he was promoted to President of the AMEE Group of Gillette International, managing the corporation's business and functions in 104 countries and territories through regional hubs, covering about 30 national companies and approximately 6,000 employees. During his tenure, Gillette experienced significant geographic expansion, especially in markets such as India, Pakistan, Turkey, Eastern Europe, and the republics that at the time formed the USSR. It is worth noting that during this period, Gillette was one of the 10 most recognized brands worldwide.

After 35 years of service, 25 of which were as an expatriate and 14 leading the AMEE Group, Ribera retired in 2002 and returned to his home in the Principality of Andorra.