User:Culturalresearch/Books/20 Key-Concepts for Consumer Insight & Research in Marketing & Intercultural/International Marketing Strategies

Selection by Dr. Daniele Trevisani www.danieletrevisani.com

 * Alpha consumer
 * Angel and demon customers
 * Behavioral clustering
 * Animal spirits (Keynes)
 * Drive theory
 * Brand
 * Visual brand language
 * Brand language
 * Brand loyalty
 * Integrated marketing communications
 * Consumer behaviour
 * Consumer confusion
 * Consumer culture theory
 * Intercultural communication
 * Brand management
 * Marketing research
 * Corporate identity
 * Coolhunting
 * Emotional branding
 * Emotion